You are required to conduct a research assignment showing the Essay

You are required to conduct a research assignment showing the strategic role of technology in the designated company Instagram - Essay Example In the end, the study outlines a conclusive summary and few recommendations for further development of the company’s business strategy by taking into consideration of the crucial role of ICT and information system in its future business operations. In the modern era, social media websites and applications have been one of the most easiest and convenient modes of networking. Facebook, twitter and Viber have been one of the most successful and well known of all those applications. An addition to those successful applications is Instagram. Instagram has proved to be an easy and very useful application for sharing photos and engaging with each other. Instagram is a social media application and its features include online photo and video sharing service which enables users to take different pictures and videos and in applying various digital to those applications and in sharing them various social networking services (McNely, 2012). One of the distinctive features of Instagram can be stated that its photos are confined to a square shape and can be used in various devices. The application was initially crafted by Kevin Systrom and Mike Krieger and was launched in 2010. Since its inception, Instagram has gained huge popularity and ha s become one of the most widely acclaimed applications in the world specifically for its video and photo sharing features. The tool which has been presented by Instagram can be utilized as a successful customer service resource which can help to directly address customers and resolve their problems and it can go through Instagram or even through an offline channel. A massive advantage which Instagram has offered its customers is that the conversation on each photo is discrete. Strategic management has certainly benefitted Instagram to a huge extent. The management of Instagram has tried its level best to implement the concept of diversification to its business portfolio and innovative business management along with shrewd